ASOS customers received an unexpected push notification inside the official ASOS app claiming the retailer had been hacked and demanding engagement to prevent data leaks. ASOS confirmed it was an “unauthorised customer notification” tied to third‑party messaging platforms and said it restricted access while investigating. The message could be used to fuel follow-on scams by making customers believe breach-related phishing messages are legitimate.
Mirage safely runs attacks like this one against your own team, so you find out what happens before a real adversary does.
Imagine opening the real ASOS app and seeing a push alert: “ASOS HACKED… Engage with us, or we will leak it.” This really happened. An unauthorised notification went out through ASOS’s own system claiming their Snowflake instance was fully compromised and signed by the so‑called Xuanye group. Here’s the twist: the message was weirdly addressed to “Asos DPO and IT” but blasted to customers, and extortion lines like “Engage with us, or we will leak it” are classic setup for follow‑on phishing using your name and contact details. If you see a breach alert like this, even in a trusted app, don’t react in the app. Close it, and check the company’s official website or trusted news for updates instead.
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